Cradle to Cradle - Sustainability in Construction Materials


Thinking About the Longevity of Building Materials


The construction industry has long been associated with significant environmental impacts, from resource extraction to waste generation. A growing urgency to resource depletion and the harmful effects of climate change has catalyzed a shift towards more sustainable practices. One of the most promising approaches is the Cradle to Cradle (C2C) philosophy, which reimagines construction products through the lens of innovation and sustainability.


The Cradle to Cradle construction concept, developed by German chemist Michael Braungart and American Architect William McDonough, is a holistic framework that promotes the continuous cycling of materials in closed loops. Unlike the traditional linear model of "take, make, dispose," C2C emphasizes a regenerative design where products are created with their next life in mind. This approach not only minimizes waste but also ensures that materials maintain their value over time.

Esthec terrace in herringbone pattern in Amsterdam Hyatt with green graphic wall tile
Image | Esthec Terrace | Hyatt Regency Amsterdam

The Key Principles of Cradle to Cradle Construction


Material Health: Ensuring that all materials used are safe for humans and the environment.

Material Reutilization: Designing products for continuous recovery and reuse.

Renewable Energy: Powering operations with renewable energy sources.

Water Stewardship: Treating water as a precious resource by ensuring its responsible use and discharge.

Social Fairness: Promoting equitable and just practices across the supply chain.

Seaside Esthec deck inset into a pastoral calm environment
Image | Esthec Terrace 

Innovative Cradle to Cradle Construction Products


Innovation in construction product manufacturing is the cornerstone of the cradle to cradle philosophy. Companies with manufacturing in Europe such as Esthec, Alkemis, and FSB exemplify this approach with their cutting-edge products designed with sustainability in mind. No greenwashing—three manufacturers we love who are serious about sustainability:

Esthec Terrace & Facade Decking


Esthec Terrace is a durable, sustainable decking solution designed for outdoor spaces. Unlike traditional wood decking, which can contribute to deforestation and requires significant maintenance, Esthec Terrace is made from high-quality composite materials that are fully recyclable. This C2C product is designed to last longer and withstand harsh weather conditions without compromising on aesthetics or performance. Esthec Terrace not only reduces the need for harvesting natural wood but also minimizes waste through its recyclable nature. The key features of Esthec Terrace include:


Sustainability: Made from a blend of natural fibers and resins, Esthec Terrace is designed to be fully recyclable, contributing to a circular economy.


Durability: Resistant to weather, moisture, and wear, this decking solution requires minimal maintenance and offers a long lifespan.


Aesthetics: Available in a variety of colors and finishes, Esthec Terrace provides a high-end look without the environmental cost of traditional wood decking.


Safety & Comfort: The non-slip surface of Esthec Terrace ensures safety in both wet and dry conditions, making it ideal for residential and commercial applications. In addition, without PVC content, Esthec Terrace does not retain as much heat as comparable wood alternative exterior flooring.


Explore the sustainability of Esthec Terrace ...

Overlapping layers of Esthec terrace decking, infinity pool, landscape materials, concrete,  and manacured lawn in an outdoor environment.

Alkemis Paint


Alkemis Paint is another exemplary product that aligns with the cradle to cradle construction philosophy. Alkemis Paint focuses on creating environmentally friendly, high-performance paints that are safe for both humans and the environment. Their commitment to natural paint is evident in several key areas:


Non-Toxic Formulations: Alkemis Paints are free from harmful chemicals such as volatile organic compounds (VOCs), formaldehyde, and heavy metals. This ensures better indoor air quality and reduces health risks for occupants.


Material Reutilization: The paints are designed with recyclability in mind. At the end of their lifecycle, Alkemis Paints can be safely broken down and repurposed, minimizing waste.


Renewable Energy: Alkemis Paints are manufactured using renewable energy sources, reducing the carbon footprint associated with their production.


Water Stewardship: The manufacturing process of Alkemis Paints involves efficient water use and management, ensuring minimal impact on local water resources. 


Social Fairness: Alkemis Paints are produced in facilities that adhere to high standards of social responsibility, ensuring fair labor practices and contributing positively to communities.


Explore the sustainability of Alkemis Paints...

Alkemis paint can with a cloud of yellow smoke

FSB Hardware


FSB, known for its high-quality architectural hardware, has embraced the cradle to cradle construction philosophy in its production processes. Although the company is not a certified cradle to cradle company. They have embodied the principles of the movement since the early 1990's. FSB's commitment to sustainability is reflected in their commitment to achieve climate neutrality by 2045. For the consumer, the focus on design which FSB calls "Architecture in Miniature" is a way to extend the design from the plan view to the smallest detail. The handles are designed to be environmentally friendly, durable, and aesthetically pleasing. The key aspects of FSB's sustainable practices include:


Material Health: FSB ensures that all materials used in their products are safe and non-toxic. They prioritize using materials that do not harm the environment or human health.


Recycling and Reutilization: FSB products are designed for longevity and can be recycled at the end of their lifecycle. This reduces waste and conserves resources.


Energy Efficiency: FSB has invested in energy-efficient manufacturing processes, reducing the carbon footprint of their production activities.


Sustainable Sourcing: The company sources materials responsibly, ensuring that they are obtained from sustainable and ethical sources.


Explore the sustainability of FSB Hardware...

Colorful FSB lever handles in an orchestrated jumble
Image | Les Couleurs FSB x Le Corbusier
Esthec tone on tone mystery color deck showing color variation

Construction Waste Statistics: United States vs. the World


The scale of construction waste generated globally highlights the critical need for innovative solutions like C2C products.


The United States generates approximately 600 million tons of construction and demolition (C&D) debris annually, according to the Environmental Protection Agency (EPA). This accounts for more than double the amount of municipal solid waste generated in the country. Of this, concrete accounts for over 70%, followed by asphalt, wood, and drywall. 


Worldwide, construction and demolition activities contribute to an estimated 1.3 billion tons of waste annually. The European Union, for instance, produces around 374 million tons of C&D waste each year. In China, the rapid urbanization and infrastructure development have led to the generation of approximately 1.55 billion tons of C&D waste annually, as reported by the Ministry of Housing and Urban-Rural Development.


The stark contrast between the consumption and waste generated in the US and other regions underscores the universal challenge of managing construction waste sustainably. Innovative C2C products can play a pivotal role in addressing this issue by promoting the reuse and recycling of materials.

FSB Les Couleurs collection of bath hardware  and suited door hardware in green tones
Image | Les Couleurs FSB x Le Corbusier

The Benefits of Innovation in C2C Construction Products


Environmental Impact Reduction: By prioritizing materials that can be safely reused or recycled, cradle to cradle construction products significantly reduce waste and pollution. Esthec Terrace, for example, eliminates the need for deforestation and reduces the environmental footprint of construction projects.


Economic Efficiency: The reuse and recycling of materials can lead to substantial cost savings. Companies can reduce the need for raw material extraction, decrease waste management costs, and create new business opportunities in material recovery and recycling industries.


Enhanced Building Performance: Many C2C products, such as Esthec Terrace, Alkemis Paint, and FSB hardware, are designed to be more energy-efficient and durable, improving the overall performance of buildings. This can lead to lower operational costs and increased occupant comfort and health.


Compliance and Market Differentiation: As regulatory pressures for sustainable construction increase, cradle to cradle products help companies comply with stringent environmental standards. Additionally, adopting C2C principles can differentiate brands in the market, attracting environmentally conscious clients and investors.


Contribution to a Circular Economy: C2C construction products are a key component of the circular economy, where products and materials are kept in use for as long as possible. Esthec's focus on recyclable materials ensures that their products contribute to a sustainable cycle of use and reuse.

Alkemis paint color Hair of the Dog with modern sconce and rustic chair
Image | Hair of the Dog Alkemis Paints

Wrapping up: Sustainability in Residential & Commercial Construction Products


The transition to cradle to cradle products represents a profound shift in the way we approach building and design. Through innovation, these products offer tangible benefits in terms of environmental sustainability, economic viability, and enhanced building performance. Esthec by Bolidt exemplifies this approach with their Esthec Terrace, Alkemis with their eco-friendly paint solutions, and FSB with their sustainable hardware, demonstrating how C2C principles can be effectively integrated into construction products to create a sustainable and resilient built environment for future generations.


By rethinking the lifecycle of construction materials and embracing innovative solutions, we can build a future where our buildings not only coexist with nature but actively contribute to its regeneration.




Resource Ideas:


Cradle to Cradle certified products | https://c2ccertified.org/


Esthec by Bolidt | www.esthec.com


Alkemis Paint | www.alkemispaint.com


FSB North America | www.fsbna.com